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Wednesday, January 19, 2011

Zappos and Zozotown

Two internet sensations in two different countries. One selling shoes and the other clothes.

Both faced the same initial skepticism that consumers wouldn't buy shoes or clothes they couldn't try on. And now, both are the most popular sites for the respective products that they carry.

Their secrets? Same things that both focus on: customer service and company culture.

First, Zozotown. You can get a feel of the company's working environment in this video.


Next, Zappos' coverage on Nightline; dated August 2008.