Two internet sensations in two different countries. One selling shoes and the other clothes.
Both faced the same initial skepticism that consumers wouldn't buy shoes or clothes they couldn't try on. And now, both are the most popular sites for the respective products that they carry.
Their secrets? Same things that both focus on: customer service and company culture.
First, Zozotown. You can get a feel of the company's working environment in this video.
Next, Zappos' coverage on Nightline; dated August 2008.
Wednesday, January 19, 2011
Sunday, January 9, 2011
2011: Enough of Groupon. But more Group Buying please.
Groupon Japan had a big media coverage right at the start of this new year.
The news was all over three major Tokyo TV morning shows. More than 500 Japanese ordered their traditional New Year feast, Osechi meal set at 50% discount for ¥10,500. It is a once-a-year event, when family members gathered to celebrate with a sumptuous meal. But to their horror, the meal set turned out to be ...
You can read more on TokyoInsider Groupon, Bird Cafe, and the Japanese New Year Osechi. Beyond cost savings, managing varied quality standards of participating companies is going to be a challenge. By the way, the blog article comes complete with a Groupon's google ads below...
Moving on. This group buying concept is not likely to go away. With careful planning and execution, it may attract more traffic to your online shop. Take a look at Uniqlo's idea. Real time discount and price updates on its web when more people registered to buy the same item.
The news was all over three major Tokyo TV morning shows. More than 500 Japanese ordered their traditional New Year feast, Osechi meal set at 50% discount for ¥10,500. It is a once-a-year event, when family members gathered to celebrate with a sumptuous meal. But to their horror, the meal set turned out to be ...
You can read more on TokyoInsider Groupon, Bird Cafe, and the Japanese New Year Osechi. Beyond cost savings, managing varied quality standards of participating companies is going to be a challenge. By the way, the blog article comes complete with a Groupon's google ads below...
Moving on. This group buying concept is not likely to go away. With careful planning and execution, it may attract more traffic to your online shop. Take a look at Uniqlo's idea. Real time discount and price updates on its web when more people registered to buy the same item.
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