The news was all over three major Tokyo TV morning shows. More than 500 Japanese ordered their traditional New Year feast, Osechi meal set at 50% discount for ¥10,500. It is a once-a-year event, when family members gathered to celebrate with a sumptuous meal. But to their horror, the meal set turned out to be ...
You can read more on TokyoInsider Groupon, Bird Cafe, and the Japanese New Year Osechi. Beyond cost savings, managing varied quality standards of participating companies is going to be a challenge. By the way, the blog article comes complete with a Groupon's google ads below...
Moving on. This group buying concept is not likely to go away. With careful planning and execution, it may attract more traffic to your online shop. Take a look at Uniqlo's idea. Real time discount and price updates on its web when more people registered to buy the same item.
