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Tuesday, December 28, 2010

1 Groupon, 3 Countries, 27 Wannabes (Part3: China)

The concept of group purchase (or Tuan Gou in Chinese, 团购) is nothing new in China. Before Groupon, Chinese were already familiar to the idea of forming groups online to look for bulk-purchase discount. Back then, purchases used to focus more on home improvement goods, tour packages, etc.

Now, with Groupon's concept of "daily-deal", this group-buying craze just caught on like wild fire. Besides usual deals from restaurant, pub, KTV, spa, hairdressing, etc, there are many other deals that try to capture that spending dollars. Some interesting deals below. If this trend continues, you may basically buy anything via these Chinese group-purchase sites.

To capture net traffic, many companies organised lucky draws to attract subscribers. One deal even put the price as -$2; meaning it is giving out spending credits if you sign up. Guess it is the Period of Warring States for group-buying.

Below is a snapshot of some interesting deals up for grab.





China 中国团购
























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